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As we mark International Women’s Day 2024, we celebrate the progress women and made and recognise the journey ahead. This year at Fenrir Financial, we are focusing on empowering female professionals in their 40s & 50s to take charge of their financial futures. This blog includes an empathy map to help understand the particular financial needs and goals of this demographic.

Women face unique financial challenges, such as longer life expectancies, career breaks for caregiving, and often (though not seeing with our clients), a gender pay gap. To serve our clients better, we’ve developed an empathy map that helps us step into the shoes of a female professional in her 40s & 50s. This tool guides our approach to financial planning, ensuring it’s empathetic, comprehensive, and personalized.

This IWD lets commit to empowering women with the knowledge and tools they need for financial success. Financial independence is crucial for women in midlife, whether single or married, as it allows for more choices in terms of work life balance, career changes, or pursuing passions.

To do our part to help women prosper, on the 8th of March Fenrir Financial will devote the entire day to handle any financial planning questions women & girls may have.

We invite you to reach out to our team today and contact us on our dedicated email address,  Our team is ready to provide personalised guidance and help you navigate your unique financial challenges and opportunities